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10 Social Media Trends for 2012
Happy New Year!! Okay, crystal ball in one hand, bottle of Whisky close by, I am ready for my 2012 annual prognostication. Some are ours from HPR Social Media, others dutifully borrowed (and credited) from brains I admire: 1: Marketing Integration: Way back in the day, long before the Internet, I wrote a series [...]
Americans are more “Nostalgic”!
A couple of years ago, I had the honor of giving a talk about Social Media and Tourism to a class at Oregon State University. From that talk I made good friends with two of the students who both joined our firm as social media interns and one went on to become a full-time and [...]
My Google+ Quandary
A look at how Google+ is fitting into the social marketing arena by looking at the present users of the platform.
Social Media Marketing
Social Media Marketing must be part of an integrated marketing stragegy and NOT a bolt on. It must fall under the top individual in the marketing department and be developed in a collaborative environment and not in a silo. The results are best found when it is part of a “campaign/promotion”.
Is Text Marketing One Way to Measure Conversion?
Permission based Text Marketing is a new kid on the block, but a newbie with lots of potential to fill restaurants, bars, hotels and attractions quickly.
Does Social Media Marketing Really Work?
Does Social Media Marketing really work? It’s a big elephant in the room that must be addressed. The answere is YES, but only if it is integrated into a full marketing program. Then is can increase the results exponentially.
Social Media & Social Unrest
A close look at the role of social media and the Arab Spring uprisings and the recent riots in Great Britain.
Social Media Promotions
Do social media marketing promotions really work? This blog will help you decide on whether or not social media marketing promotions are right for you.
Drowning in Data and Starving for Knowledge
A brief look at how all the data and information provided by the Internet can be categorized and turned to knowledge.
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