Drowning in Data and Starving for Knowledge
A brief look at how all the data and information provided by the Internet can be categorized and turned to knowledge.
Podcast with Social Media Leader Troy Thompson
Excellent Podcast with social media leader Troy Thompson regarding QR Codes, Location Based Marketing and Permission Based Texting
Mobile Marketing Can Change the World
How Mobile phones are changing the way we live.
What’s Working and What’s Not in Social Media?
Sometimes it is a good idea to stop and ask what is working and what is not in marketing. With social media being the new kid on the block, I wanted to take this post and ask does corporate America believe social media is fulfilling expectations. The following, from eMarketer (a great source of Social Media information), the following graphs show [...]
Marketing Books
Secrets to Successful Social Media Marketing Secrets for Successful Social Media Marketing is a marketing veterans look at the phenomenon of Internet marketing and social media. John Hope-Johnstone writes about key secrets that successful marketers are presently using to increase brand awareness. Take a peak inside the book. With purchase comes updates at the buzzmaster.wordpress.com blog. Review [...]
The Sociology of Social Media
How can you make sure that your content on social media platforms is speaking to your audience?
Key Social Media Trends for 2011
Discover the top five new trends for Social Media in 2011.
Why do your Fans “Like” your Facebook Page?
Why do people decide to “like” a facebook fan page? Is it all about the coupons? Or is it that they are aligning themselves with a brand that they feel shows them in a good light with their peers?
Is Social Media in Business a Fad?
Is social media a fad for brand marketers? Will it fade in the light of day? Read this post to find out.
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