Secrets to Successful Social Media Marketing

Take a Peak inside! Available for purchase at Amazon.

Secrets for Successful Social Media Marketing is a marketing veterans look at the phenomenon of Internet marketing and social media. John Hope-Johnstone writes about key secrets that successful marketers are presently using to increase brand awareness.

Take a peak inside the book.
With purchase comes updates at the  buzzmaster.wordpress.com blog.

Review by Amy Porterfield: Social Media Coach and strategist and co-author of Facebook Marketing All-In-One for Dummies.

“John Hope-Johnstone has penned a great book about the successful use of social media for the marketing of organizations and personal brands. He has surrounded his own knowledge as a veteran marketer with concepts from many of the top social media coaches and authors of today. It is a valuable addition to your social media library and well worth a good read.”

How to Market Tourism in the 21st Century

Available for purchase at Amazon.

How to Market Tourism in the 21st Century is John’s second marketing book. It narrates the changes that have taken place to marketing in the 21st Century in response to technological advancements and massive changes in our society. It is an easy read and pulls from many expert sources.

“I hope you will take some time and enjoy it. I am pleased to say that it is being utilized by schools teaching Hospitality and Tourism management even though it was written primarily as a practitioner’s handbook. One recent addition is the World renown “Florida International School of Hospitality Management”.  –John Hope-Johnstone

Available for purchase at Amazon.

Review by Bill Geist, marketing guru and author of the ZietGeist Z-Newsletter on Tourism Trends.

“John Hope-Johnstone has penned a sensational look into the new strategies that Destination Marketers must embrace if they are to succeed in this rapidly disintermediating world. “How to Market Tourism in the 21st Century” is just what the title implies…a no-nonsense toolkit that kicks off by explaining how marketing has changed (requiring a wholesale shift in how we must respond”).

“Rather than viewing markets as places where destinations seek out visitors and try to sell them as much as possible, successful players will recognize that we are increasingly participating in ‘reverse markets’ where visitors seek out potential destinations when it is relevant…”

From that mallet to the head, John takes his readers on a content-rich ride through advertising, sales, distribution, PR, branding and social networks. And, he closes with some great suggested add-ons to DMAI’s performance measures. PCAs (Potential Conversion Actions) are John’s way of including “soft measures” into the accountability equation.

It’s something I’ve been stressing for a couple years now…that “soft measures” are just as important as bookings for DMOs that don’t own the product being sold. As “destination brokers,” sometimes all we can do is place our destinations into consideration. Indeed, that’s the Durham CVB’s over-arching goal…to insure that Durham is on the consideration list. PCAs are a great suggestion as we start to embrace soft measures as valid.

It’s a great read…made even more important a work by the fact that John will be constantly updating the book online! Very cool, my friend. And congratulations.”
Visit Bill online
Tel: 608-836-8876

Review by Curtis Wright, Marketing Consultant, advertising agency owner.

“If attracting more tourism business to your destination is important to you and your stakeholder community? You want this book. Is cracking the code for new media communications with would-be visitors something you’d like to master? You need this book. Would you like to maximize your marketing ROI in these times of tsunami-like changes in travel economics, visit information-gathering, and destination decision-making? You must have this book!”

“Intelligently written. To-the-point.  Informative. Thought-provoking. Covering every aspect of how to market in today’s (and tomorrow’s) world of tourism marketing: from mile-high strategic planning issues to down-in-the-trenches keyword picking for optimized search results. As the author states, “ It is not a textbook; it is a practitioner’s notebook.” As such, you’re sure to find it will become one of the most